Prada Paradoxe
Paradoxe - perfume
Paradoxe by Prada is a new floral amber fragrance for women. The feminine perfume was crafted by perfumers Antoine Maisondieu, Nadège Le Garlantezec, and Shyamala Maisondieu working with Prada creative directors Miuccia Prada and Raf Simons. The notes include tangerine, pear, and bergamot blending into a white floral heart of orange blossom, jasmine, and neroli, before drying down into a amber, bourbon vanilla, and white musk base. The refillable triangle perfume bottle houses a pink juice and features silver accents with a black cap. This avant-garde scent was launched in 2022 and is available in an eau de parfum. Emma Watson stars in and directs the fragrance campaign ad campaign.
Floral Amber
Fragrance Notes
Top notes - Pear, Tangerine, Bergamot
Heart notes - Orange Blossom, Jasmine Sambac, Neroli
Base notes - White Musk, Benzoin, Vanilla Bourbon, Amber
Perfumer - Antoine Maisondieu, Nadege Le Garlantezec, Shyamala Maisondieu
Launched - August 2022
To ensure a more sustainable impact and allow less packaging material, the glass bottle has been designed to limit its weight and use of glass and will be the very first refillable fragrance by Prada."
Prada Paradoxe - new fragrance details
A floral ambery fragrance that embraces the paradoxes of iconic ingredients to reveal new scented sensations. Reinventing freshness with the first Neroli bud extraction for Prada, to capture the flower's fresh dimension. Reinventing sensuality with Ambrofix™, a bio-converted amber, revealing a vibrant warmth. Reinventing intensity through a new revolutionary musk molecule: the Serenolide™, for an intense yet subtle and comfortable trail noticeable right from the top.
- Top Notes: Calabrian Bergamot Heart, Tangerine Essence, Pear Accord
- Heart Notes: Neroli Essence and Neroli Bud Essence, Tunisian Orange Flower Heart Absolute Blossom, Jasmine Sambac Absolute
- Base Notes: Amber Accord (Ambrofix), Laos Benzoin Resinoid, Madagascar Premium Bourbon Vanilla Infusion, White Musk Accord (Serenolide)
The Fragrance
Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu collaborated with Miuccia Prada and Raf Simons to reconcile timelessness and avant-garde, nature and innovation. The new Prada feminine fragrance embraces the paradoxes of iconic ingredients to reveal new scented sensations.The Campaign
With a sensuality that is underlined by sophistication and an intellect and mindful consciousness that regards the collective experience, Emma Watson is the embodiment of Prada’s new signature feminine fragrance. Breaking the mould of the muse to be both in front of and behind the lens, Watson redefines codes to represent her most authentic self.The Scent
Reinventing freshness with the first Neroli bid extraction for Prada to capture the flower fresh dimension.
Reinventing sensuality with Ambrofix, a bio-converted Amber, revealiang a vibrant warmth.
Reinventing intensity through a nee revolutionary musk molecule, the Serenolide, for an intense yet subtle and comfortable trail noticeable right from the top.(Source: prada.com, Sept. 2022)
The new Prada Paradoxe perfume is available in an Eau de Parfum spray, $142 for 3.0 oz., $112 for 1.6 oz., and $87 for 1.0 oz. (ULTA)
Prada Paradoxe Fragrance Ad Collection
The ad campaign for Paradoxe features actress and Prada model Emma Watson in a film she directed. The print ads were shot by photographer Harley Weir.
Prada Paradoxe | The Film
Emma Watson breaks the mould of the muse to be both in front of and behind the lens, writing her own script and narrating her own story of being a living paradox. Starring and directed by Emma Watson.
(Source: youtube.com/c/Prada, Aug 22, 2022)
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